Privacy Policy

Last updated: September 30, 2026

This Privacy Policy explains how MCG Capital Partners (“MCG,” “we,” “us,” or “our”) collects, uses, shares, and protects information in connection with the website located at mcgcapitalpartners.com (the “Site”). By using the Site, you agree to the practices described here.

1. Information we collect

We collect the following categories of information:

  • Information you provide. When you submit the deal form, the partner form, or otherwise contact us, we collect the details you enter — such as your name, email address, telephone number, and the deal or partner information in the form.
  • Analytics and attribution data. We automatically collect basic first-party analytics and attribution data, including a randomly generated visitor identifier, session information, pages viewed, referring URL, and marketing campaign parameters (such as UTM and click identifiers), so we can understand how visitors find and use the Site.
  • Device and log data. Like most websites, our infrastructure and analytics tools may receive standard technical data such as IP address, browser type, device type, and access times.

2. Cookies and analytics

We use cookies and similar technologies to operate the Site, remember preferences, and measure performance. We use Google Analytics 4 (GA4) to understand aggregate usage; GA4 sets cookies and processes usage data on our behalf as described in Google’s privacy documentation. We also use first-party attribution to record how visitors arrive (for example, campaign parameters and referring URL).

On our contractor landing page, we use Meta Pixel to measure page visits and completed inquiries accepted by our form service. This shares browser and event information with Meta for advertising measurement. Our configured inquiry event does not include your name, email address, phone number, or financing answers.

You can control cookies through your browser settings and can opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on. Many browsers also offer a “Do Not Track” or global privacy control signal; we honor applicable legal signals where required. Blocking cookies may affect some Site functionality.

3. How we use your information

We use the information we collect to:

  • review and respond to your deal or partner request and follow up with you;
  • facilitate introductions to third-party lending partners and service providers;
  • operate, maintain, secure, and improve the Site;
  • measure marketing performance and understand how visitors use the Site; and
  • comply with legal obligations and enforce our Terms of Service.

4. Communications and your consent

Providing a telephone number or submitting a form does not, by itself, give consent to receive text messages. MCG Capital Partners requests separate, optional, affirmative consent for non-marketing text messages about your inquiry, appointments, and scheduling, and for marketing text messages about our contractor financing services, educational content, and consultation invitations. You choose each category separately by selecting its unchecked consent box. You may submit an inquiry and receive our services without consenting to either category of text messages.

If you opt in, MCG Capital Partners may send automated SMS/MMS messages within the categories you selected. Message frequency varies. Message and data rates may apply. Reply STOP to opt out of all MCG text messages or HELP for assistance. After an opt-out confirmation, we will not send further text messages unless you complete a new affirmative opt-in. For help, email deals@mcgcapitalpartners.com or call (424) 438-2291. You may unsubscribe from marketing emails using the link in any such email. See our SMS Terms for more information.

Mobile information and SMS consent. We do not share mobile information with third parties or affiliates for marketing or promotional purposes. SMS opt-in data and consent are excluded from the information-sharing categories below and are not shared with third parties or affiliates, except with messaging service providers solely to deliver messages on behalf of MCG Capital Partners. Those providers may not use this information for their own marketing.

5. How we share information

We do not sell your personal information. Subject to the mobile-information and SMS-consent restrictions in Section 4, we share information only as needed to provide our services and operate the Site:

  • Third-party lending partners to whom we introduce your request, so they can evaluate and, if applicable, extend financing directly to you;
  • Service providers that support the Site and our operations — for example, lead intake and CRM, analytics (GA4), scheduling, hosting, and spam/abuse prevention — under obligations to protect the information; and
  • Legal and safety recipients when required by law, to protect our rights, or in connection with a business transfer.

6. Data retention

We retain personal information for as long as needed to fulfill the purposes described in this Policy, to maintain business records, and to comply with legal, tax, and regulatory obligations, after which we delete or de-identify it.

7. Security

We use reasonable administrative, technical, and physical safeguards designed to protect the information we collect. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

8. Your choices and rights

You may request access to, correction of, or deletion of your personal information, and you may opt out of marketing communications as described above. Depending on where you live, you may have additional rights under applicable state privacy laws. To make a request, contact us using the details below; we will respond as required by applicable law.

9. Third-party links

The Site may link to third-party websites and services that we do not control. This Policy does not apply to those third parties, and we encourage you to review their privacy policies.

10. Children’s privacy

The Site is intended for business and investment audiences and is not directed to children under 18. We do not knowingly collect personal information from children.

11. Changes to this Policy

We may update this Policy from time to time. When we do, we will revise the “Last updated” date above. Material changes will be reflected on this page.

12. Contact

Questions about this Policy or to exercise your rights: deals@mcgcapitalpartners.com · (424) 438-2291.